Senior Product Owner Digital Commerce [Customer 360]

Digital & Technology Team (D&T) is an integral division of HEINEKEN Global Shared Services Center. We are committed to making Heineken the most connected brewery. That includes digitalizing and integrating our processes, ensuring best-in-class technology, and embedding a data-driven culture. By joining us you will work in one of the most dynamic and innovative teams and have a direct impact on building the future of Heineken!

Would you like to meet the Team, see our office and much more? Visit our website: Heineken (heineken-dt.pl)

Commerce DevOps Hub is being established. The newly created organization, being an integral part of the Global Digital & Technology Function, is tasked with maintaining, but most importantly developing (functionally and technologically) IT solutions supporting the Commerce area at Heineken. Commerce DevOps Hub is located in Kraków and will include highly qualified IT professionals with direct contribution to both the technological development of the Heineken Commerce and the Hub itself.

The Senior Product Owner for Customer 360 leads the strategy, roadmap, and delivery of HEINEKEN’s global customer data foundation & customer lifecycle management capability. This includes CRM backoffice, Customer Hub (CLM + MDM), and the Customer 360 services that expose consistent customer profiles, lifecycle events, and identifiers across all digital touchpoints.

Your responsibilities would include:

• Define and execute product strategy, roadmap, and value proposition aligned with our RTC strategy and following the DBB foundations.
• Use data and analytics to monitor platform performance within your specific domain, customer behaviour, and adoption. Partner closely with the Value Measurement & CX team to define and track business outcomes. Implement OKRs and a robust KPI framework to steer priorities and effectiveness consistently across markets. You include quality and data in the definitions of done.
• Own the end-to-end product lifecycle within a specific domain/set of features, from ideation to deployment and optimisation. Optimise feature roadmap intake and embrace best practices while actively contributing.
• Lead and empower cross-functional teams, fostering innovation and continuous improvement. Work closely with design, engineering, experimentation, and business-facing stakeholders, as well as customers, to build business cases and roadmaps that deliver value to Heineken.
• Manage direct reports, including BAs and POs.
• Work across stakeholders (product, opco, region, etc.) to plan sprints, including deciding on sprint content and priorities. Manage dependencies and cross‑portfolio collaboration, including trade-offs (time vs effort vs features vs value).
• Maintain and refine the Product Backlog at feature level with a focus on maximising reusability between OPCOs, driving the backlog and prioritising based on aligned value best practices and guidelines.
• Champion change management and stakeholder engagement, fostering a culture of innovation and continuous improvement.
• Plan sprints, manage dependencies, and drive cross‑portfolio collaboration.
• Collaborate with Sales, Trade Marketing, MtC process teams, and D&T teams to optimise customer and user journeys.
• Communicate expectations, business impacts, and emerging user needs to teams and stakeholders.
  
  

You are a good candidate if you have:

• Bachelor’s or Master’s degree (preferably in business or engineering)
• 8+ years in digital product management
• Deep understanding of the digital product lifecycle and omnichannel strategy
• Experience with data analytics tools and leading large-scale change
• Strong analytical and problem‑solving skills
• Flexible mindset and willingness to take on challenges
• Expertise in digital commerce platforms
• Agile leadership and stakeholder management experience
• Excellent communication and collaboration abilities
  
  

Preferred:

• Additional certifications in Agile, Scrum, or Product Management
• Experience in digital commerce, stakeholder management, and agile methodologies
• Digital transformation experience
• Commercial value chain expertise
  
  

At HEINEKEN Kraków, we take integrity and ethical conduct seriously. If someone has concerns about a possible violation of legal regulations indicated in Polish Whistleblowing Act or our Code of Business Conduct, we encourage them to speak up. Cases can be reported to global team or locally (in line with the local HGSS Whistleblowing procedure) by selecting proper option in this tool or by communicating it on hotline.

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