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PiPi Tea is a rapidly growing premium organic tea brand sourcing whole-leaf tea from Yunnan’s Pu’er Mountains. We sell direct-to-consumer in the US market and are on a trajectory to become an 8-figure brand in our first year. Our growth is driven by data-driven creative testing, subscription-first economics, and a relentless focus on operational excellence.

We’re building the internal tools and systems to match our ambitions, and that’s where you come in.

We’re looking for a full-stack engineer with a strong backend focus to join us initially on a 90-day contract. If the project is successful (and we expect it to be), this converts to a full-time role as a founding engineer on our internal tools team.

You’ll be the kind of engineer who sees the current state, understands the ideal end state, and can build in that direction, without needing every piece tasked out. We move fast, and we need someone who thrives in that environment.

Your initial 90-day project will be building our Creative Intelligence System, an internal platform that acts as the “brain” behind our ad creative testing operation. This system will:

• Ingest ad performance data from the Facebook/Meta API and creative test tracking data from Airtable
• Stitch this data together with our internal database to create a unified view of creative performance
• Integrate with Claude (Anthropic’s API) to analyse patterns, surface insights, and identify what’s working and why
• Output recommended next tests and creative angles based on the AI-driven analysis