Lifecycle Manager (Product Marketing Manager) - Crypto

About Revolut

People deserve more from their money. More visibility, more control, and more freedom. Since 2015, Revolut has been on a mission to deliver just that. Our powerhouse of products — including spending, saving, investing, exchanging, travelling, and more — help our 70+ million customers get more from their money every day.

As we continue our lightning-fast growth,‌ 2 things are essential to our success: our people and our culture. In recognition of our outstanding employee experience, we've been certified as a Great Place to Work™. So far, we have 13,000+ people working around the world, from our offices and remotely, to help us achieve our mission. And we're looking for more brilliant people. People who love building great products, redefining success, and turning the complexity of a chaotic world into the simplicity of a beautiful solution.

About The Role

Marketing at Revolut is all about clarity, creativity, and commercial impact. Our Growth team turns bold ideas into campaigns that connect with millions. We work across channels and teams to build a brand that earns attention and drives results, shaping how people see, understand, and engage with our products.

We're looking for a Product Marketing Manager to manage and bring our next wave of Crypto products to market. You'll be running tests, developing go-to-market strategies, executing campaigns, and analysing customer insights.

Up to shape what's next in finance? Let's get in touch.

What You'll Be Doing

• Owning and optimising end-to-end lifecycle flows using funnel and cohort analytic across onboarding, activation, retention, reactivation and cross-sell
• Developing event-based and segmentation-based retention and reactivation programs built around contextual messaging, event triggers, and personalised guidance
• Working with Product, Product Marketing & Data to identify behavioural drop-offs and design interventions to reduce friction
• Leading growth and engagement campaigns, product rollouts, seasonal moments, and ecosystem partnerships
• Owning creative briefs, messaging frameworks, and narrative consistency across all touch-points
• Managing campaign workflows, production timelines, approvals, and localisation by market
  
  

What You'll Need

• 5+ years experience in Lifecycle Marketing / CRM / Growth Marketing (Fintech, Crypto, or Consumer Tech preferred)
• Strong understanding of user behaviour and funnel analytics.
• Experience developing segmentation strategies and multi-step journey flows
• Ability to write clear, compelling messaging aligned with compliance requirements
• Comfortable operating in a fast-moving, cross-functional, globally distributed environment
  
  

Building a global financial super app isn’t enough. Our Revoluters are a priority, and that’s why in 2021 we launched our inaugural D&I Framework, designed to help us thrive and grow everyday. We're not just doing this because it's the right thing to do. We’re doing it because we know that seeking out diverse talent and creating an inclusive workplace is the way to create exceptional, innovative products and services for our customers. That’s why we encourage applications from people with diverse backgrounds and experiences to join this multicultural, hard-working team.

Important notice for candidates:

Job scams are on the rise. Please keep these guidelines in mind when applying for any open roles.

• Only apply through official Revolut channels. We don’t use any third-party services or platforms for our recruitment.
• Always double-check the emails you receive. Make sure all communications are being done through official Revolut emails, with an @revolut.com domain.
  
  

We won't ask for payment or personal financial information during the hiring process. If anyone does ask you for this, it’s a scam. Report it immediately.

By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with Revolut. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with Revolut may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with Revolut's Candidate Privacy Notice