Product Marketing Manager - Ecommerce

We're looking for a Product Marketing Manager who will own the ecommerce vertical - end to end. This means you'll be the person who understands our ecommerce customers better than anyone else in the building: their workflows, their pain points, how they think about tools, and what moves them from "interested" to "convinced."

This is not a support role. You'll be expected to come with ideas, build programs from scratch, drive cross-functional initiatives, and see them through to results. You'll work closely with Marketing, Product, Growth, Content, and Sales - and you'll need to be as comfortable switching between strategy planning and execution.

If you've spent time in ecommerce - whether running your own store or marketing to merchants or serving ecommerce clients - and you're drawn to the craft of positioning, messaging, and storytelling, this role is for you.

About us: GetResponse is a SaaS company recognized for its industry-leading email marketing and marketing automation software. We've been serving our customers since 1998 and are proud to have 400,000+ SMBs and 1,000+ enterprise customers on board. We're global, remote-friendly, and multicultural, yet we share the same values!

What you'll be working on:

• Vertical positioning & messaging - Develop and maintain sharp, differentiated positioning for GetResponse's ecommerce offering. Translate product capabilities into customer value that resonates with online store owners and ecommerce marketers
• Go-to-market & product launches - Plan and execute GTM for new ecommerce features - from discovery through launch through post-launch optimization. You own the launch narrative, the timing, the assets, and the cross-functional coordination. You define the program, you run it
• Customer communications - Own the outbound product communications: monthly product update emails, ad-hoc announcements, and in-app messaging flows. You think about the user journey holistically - not just what we say externally, but what users see and experience when they're inside the tool
• E-commerce research program - Plan and run user interviews, market and competitive research on a regular basis. Synthesize what you hear into actionable insights that sharpen positioning, inform product decisions, and improve how we communicate value
• Feature adoption campaigns - Design and run recurring adoption campaigns throughout the year, not one-off launches, but an always-on program that educates users, drives activation milestones, and surfaces insights that feed back into positioning and product decisions
• Content & activation - Partner with content and marketing teams to shape educational and conversion-driving content: webinars, video tutorials, use case guides, landing pages. You'll appear on camera - this is part of the role
• Segmentation & experimentation - Work with lifecycle and growth teams to ensure the right message reaches the right user at the right moment. Think carefully about where users are in their journey, what would move them to the next activation goal, and test your way to better outcomes
• Cross-functional collaboration - This role sits at the intersection of Product, Growth, Lifecycle Marketing, Web, and Sales. You'll be the connective tissue between them, and your ability to work across teams without formal authority is essential
  
  

What we're looking for:

• 3-5 years of experience in ecommerce marketing, product marketing, or a closely related role
• hands-on familiarity with the ecommerce ecosystem - platforms like Shopify, WooCommerce, or Magento; marketing automation tools; merchant mindset. This can come from agency work, in-house ecommerce, or direct PMM experience
• demonstrated ability to own and deliver marketing programs independently - not just contribute to them
• experience creating customer-facing content and materials (not just internal docs)
• comfortable on camera - webinars, video tutorials, and recorded demos are a regular part of this role