Salmon – Who We Are

Salmon Group Ltd (“Salmon”) is a leading financial technology company focused on improving financial inclusion in the Philippines. Through its Philippine subsidiaries, including the Rural Bank of Sta. Rosa (Laguna), Inc. (“Bank”), Salmon delivers accessible financial services to underserved and underbanked Filipinos.

The Bank is renamed to Salmon Bank (Rural Bank) Inc., with BSP approval secured and SEC processing underway. It plans to apply for a Thrift Bank license by this year. In 2024, assets grew 12x to PHP1.3 billion, driven by strong consumer lending. The Bank aims to increase assets 5x in 2025 and to increase equity from PHP682 million (as of 31 May 2025) to PHP1.2 billion by 2026.

Salmon was founded by Pavel, George, and Raffy, who held senior leadership roles at Tinkoff, one of the world's most successful and profitable digital banks. Tinkoff is widely recognized for its innovation and scale in emerging markets, offering a strong foundation of experience for Salmon’s leadership team.

In under three years, Salmon has built a global team of finance and technology professionals and raised USD 184 million in equity and debt to support its operations in the Philippines. Key shareholders include the International Finance Corporation (World Bank Group), ADQ/Lunate (Abu Dhabi’s sovereign wealth fund), Back in Black Capital, Northstar Group, Spice Expeditions, Antler Elevate, and other prominent investors from the US and the Philippines.

About The Role

We’re looking for a Senior Product Manager — Network Effects & Social Finance to build and scale the Network Effects architecture within Salmon’s Collaborative Platform.

Salmon is building a collaborative finance platform where financial products grow through communities and network effects.

Our goal is to reach 25M customers by turning finance from an individual experience into a collaborative one.

Traditional fintech products grow through marketing.

We believe the next wave of fintech will grow through network effects and collaborative usage.

Your challenge is to design product mechanics that make Salmon grow naturally through communities, engagement loops, and shared financial behaviors.

What You Will Own

• Own the Network Effects product direction from strategy to delivery
• Finalize and structure the Network Effects backlog, including decisions around Spaces and core collaborative mechanics
• Identify critical market needs using JTBD and PMF thinking to ensure strong community adoption
• Design and deliver scalable product architecture that enables organic growth
• Develop and execute engagement strategies to seed and activate the platform
• Build feedback and learning loops to accelerate adoption and continuously improve the system
• Collaborate with product, engineering, growth, and marketing teams to align architecture with business goals
• Model and validate network effect dynamics to ensure long-term scalability
  
  

What We Expect From Candidate

• 3+ years of proven product ownership experience with sustainable results
• Experience in collaborative finance, social networks, or other network-effect-driven platforms
• Strong strategic thinking and ability to build direction without predefined playbooks
• Ability to explain complex systems and financial mechanics in a simple, clear way
• Understanding of marketing frameworks and growth mechanics
• Strong systems thinking and ability to model user behavior and network dynamics
• Degree in STEM, economics, psychology, or a related analytical field is a plus
• Fluency in English, as communication is in English
  
  

Why would it be cool to work with us?

What We Create

• Modern banking services for millions of Filipinos
• Cutting-edge solutions based on the best world practices and AI implementation
• Licensed neobank aiming to be a unicorn and leading fintech in the fast-growing region of Southeast Asia
• A business capable of raising over $200MM from the ADQ (the sovereign wealth fund of Abu Dhabi), World Bank Group and other investors despite the challenging market
• An environment that allows you to launch new products in 3-4 months
• A basis for expanding into new markets all over the world