Product Manager, Growth and Data

Poznan, Poland

ABOUT EGNYTE

Egnyte is the secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content. Established in 2008, Egnyte has democratized cloud content security for more than 22,000 organizations, helping customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost employee productivity on any app, any cloud, anywhere. For more information, visit www.egnyte.com.

Our Product Led Growth team focuses on the strategy that the product itself is the primary driver of user acquisition, retention, and expansion.  PLG emphasizes making the product so valuable and user-friendly that it attracts, converts, and retains customers organically through its own merits. 

WHAT YOU’LL DO:

Growth Strategy & Execution

• Develop and execute comprehensive PLG strategies that drive user acquisition, activation, feature discoverability and adoption, customer retention, and revenue expansion

• Design and optimize user onboarding flows, trial experiences, and conversion funnels

• Identify growth levers within the product and create experiments to maximize their impact

• Partner with engineering, UI/UX, product marketing, marketing operations and data teams to implement growth-focused product initiatives

Data-Driven Decision Making

• Establish and monitor key growth metrics including feature adoption rates, time-to-value, churn risk/health scores, and expansion revenue

• Conduct deep-dive analysis to understand behavior patterns and ID optimization opportunities

• Design and execute A/B tests and multivariate experiments to validate growth hypotheses

• Create comprehensive dashboards and reporting systems to track PLG performance

• Identify and track key growth metrics with an eye for optimization

User Experience Optimization

• Reduce friction points in user flows and eliminate barriers to product adoption

• Collaborate with UX/UI teams to create intuitive, self-service experiences

• Implement in-product messaging, tooltips, and guidance systems to improve user success and feature discoverability

Cross-Functional Collaboration

• Partner with Install Base (IB) marketing and customer success teams to identify expansion opportunities and reduce churn

• Collaborate with engineering to prioritize and deliver growth-focused features

• Coordinate with data science team to develop predictive models for user behavior

• Work closely with other Product Managers to promote key capabilities

Product Development

• Define product requirements for growth-focused features and enhancements

• Oversee initiative launches, and measure impact on key growth metrics

• Continuously iterate on capabilities based on user feedback and data insights

Other Expectations

• This position will report to a Manager of Products within the Product organization

• Workplace Expectations: on-site in Poznan (hybrid)

YOUR QUALIFICATIONS: