What we're looking for

• Exceptional creative taste

• Experience managing creative partners or agencies

• Understanding of performance marketing

• Based in Warsaw, on-site work

• Experience at a high-growth startup or creative studio

About the role

We are looking for a Creative Director to join the Growth team at Zeta Labs and own the creative thinking behind everything we put out — ads, organic content, landing pages, and beyond. This is not a production role. You will not be editing timelines or color-grading footage. Your job is to think, research, brief, and script — then make sure the people executing (internal team and external partners) deliver work that is sharp, differentiated, and performs.

This role demands:
- High IQ — complex strategic thinking, pattern recognition, connecting dots others miss
- Excellent creative taste — you set the bar, not follow it
- High agency — you move fast and do not wait to be told what to do
- Huge ambitions — you want to build something people remember

What you will do:

Briefing content:
- Write detailed, opinionated creative briefs for every asset — paid ads, organic videos, landing pages, case studies
- Define the concept, angle, hook, structure, visual direction, and success criteria before anything goes into production
- Ensure every brief starts from a clear hypothesis about what it needs to prove and who it needs to move

Managing external partners:
- Own the relationship with external creative agencies, freelance editors, motion designers, and content producers
- Run the feedback loop — review output, give precise notes, hold the quality bar
- Build a system where external partners can deliver consistently without needing to be micromanaged

Research:
- Maintain a deep, constantly updated understanding of the competitive landscape, adjacent tools, and creative trends across B2B, SaaS, and AI
- Study what the best companies and creators are doing — not to copy, but to understand the underlying patterns
- Turn research into actionable creative inputs: hooks, angles, formats, references, positioning insights

Scripting:
- Write scripts for video ads, product demos, organic content, and sales enablement
- Strong instinct for pacing, hooks, clarity, and emotional structure
- Every script should have a clear reason to exist — not filler, not "content for content's sake"

How you will know you are succeeding:
- Creative output has a clear point of view — it does not look or sound like every other SaaS company
- External partners ship work on time and on brief without constant back-and-forth
- Ad performance improves because the ideas are sharper — not because we are spending more
- The team stops guessing what to make next — there is always a backlog of strong, well-reasoned concepts ready to go
- People inside and outside the company start saying "the creative is really good". They start copying your ads.

Who you are:
- You have exceptional creative taste and can articulate exactly why something works or does not
- You think in systems — not just single assets, but how concepts connect, iterate, and compound
- You are deeply curious and do research without being asked
- You write well — briefs, scripts, feedback, and strategy docs are all sharp and clear
- You have managed creative partners or agencies and know how to get great work out of people
- You understand performance marketing well enough to connect creative decisions to business outcomes
- You have strong opinions about what good advertising looks like — especially in tech and SaaS
- You are comfortable with high autonomy and high standards
- You have high agency — you do not wait for permission or instructions to move things forward
- You are based in Warsaw and happy to work on-site with the team

Nice-to-haves:
- Experience at a high-growth startup, performance agency, or creative studio focused on tech
- Background in copywriting, brand strategy, or creative direction
- Familiarity with paid social (Meta, Google) creative best practices
- Experience building creative systems or testing frameworks from scratch
- You have a portfolio, reference library, or swipe file that makes people say "how did you find all this"

Why join:
- Own the creative brain of a company that is scaling fast with real product-market fit
- Work directly with the Co-Founder on creative strategy — not buried under three layers of management
- Shape how the world sees Viktor and Jace from the ground up
- Stock options included — you share in the upside
- Learning budget and team offsites
- If you deliver in this role, the scope only grows — Creative Director is the natural next step

Interview process:
1. Online screening call with an external recruiter.
2. Creative deep dive — portfolio walkthrough, taste discussion, and a live briefing exercise.
3. Take-home task — write a creative brief and scripts for a real campaign we are planning.