Senior Digital Analytics Analyst (20h/week)

At Oxford Global Resources, we are currently looking for a Senior Digital Analytics Analyst (Freelance · Part Time, 20h/week) to support a global spanish pharmaceutical. This role is fully remote (Europe-based).

🎯 Mission of the Role

To strengthen and scale the organization’s ability to measure, demonstrate, and maximize the business impact of global digital campaigns, unifying data from multiple platforms (GA4, Salesforce Marketing Cloud, Salesforce Experience Cloud, CRM, Veeva) and generating actionable insights for global and local teams.

🔍 Key Responsibilities

• Analyze email performance using Salesforce Marketing Cloud and evaluate HCP Portal behavior through GA4 and Salesforce Experience Cloud.
• Map and analyze HCP progression along the adoption ladder using Salesforce CRM and Veeva CRM.
• Assess correlations between digital channel exposure and acceleration in HCP adoption or engagement.
• Build ROI models and incremental lift analyses for omnichannel campaigns.
• Collaborate closely with Commercial Excellence teams on commercial analytics.
• Develop multichannel attribution models to determine which channels or combinations drive HCP adoption, engagement, prescription behavior, or content consumption.
• Conduct benchmarking across countries and brands.
• Build and maintain a Recommendations Playbook to optimize future campaigns.

🧠 Required Profile:

• Senior Analyst with solid experience in omnichannel pharma campaigns (mandatory).
• Strong background in digital analytics and commercial analytics.
• Proven experience working with complex, multi‑source HCP datasets (CRM, portals, engagement platforms).
• Proficiency with GA4, Salesforce Marketing Cloud, Salesforce Experience Cloud, Salesforce CRM / Sales Cloud, Power BI, and Veeva CRM.
• Fluent English (C1 required); Spanish is a plus.
• Availability for 20h/week with flexibility, working remotely within European time zones.